Friday, 11 November 2011

Genre Choice

Genre is an extremely important topic to consider in the film marketing industry as the audiences decision on whether to go see the film or not, will often depend on whether they enjoyed past experiences of watching films that have similar genres.

Genre is key to the audience and key to what they aspect to happen or be in the film, this for example, if your genre is horror then the audience will expect blood and violence and this is a usual occurrence in a horror film.

Genre can affect the form, structure, style and content of a film, for example when a film is being created and when we as a group create a trailer, deciding on a genre will determine some aspects that should be incorporated

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