Film trailers usually have recognisable features in which an audience would would be able to realise that they were watching a film trailer. Some of these conventions for film trailers are listed below:
Conventions:
- Voice overs are used to tell the story and give information
- The main characters of the film are showcased
- Key points are sometimes conveyed through bold headings
- Conversations between characters often consist of one-liners, which are short and exciting
- Dramatic camera angles may be chosen to show events or characters
- Music plays an important role in creating atmosphere and setting the mood
- The film's title may not appear until the end
- The trailer builds to a climax where it ends and what is to come
- Montage (a series of shorts from different points in the film , edited together) is often used to highlight the most important, dramatic, exciting points of the film
- Structured around the most appealing aspects of a film without taking conventional narrative order into consideration,
- A selection of clips are chosen to attract the widest possible audience,
- Aim to provide a basic narrative structure in order to guide an audience through the film's storyline.
Opening: establishes setting and introduces the characters.
Build-up: Relationships are established, development of characters and their world.
Problem: A series of complications, characters faced with these and have deal and get over them.
Events: Different varied events as characters try to overcome obstacles and solve problems which are in their way. Further complications may arise in the process of trying to do so.
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