A film trailer is important as it is a key method and technique in the marketing campaign. A film poster is important as it attracts the interest of an audience which then makes they aknowledge information about the film, drawing them into cinema. However a poster cannot create and set the excitement and atmosphere of the potential film, unlike the way that a film trailer could do so. The use of Film Trailers enables the audience to have their own opinion and experience on the film, in a way a film poster cannot, this can determine if the film is sold well or not and gaining A decent film trailer should be able to give the audience information about the film and fill the following headings:
-What is the storyline and plot of the film?
-Who are the main stars?
-What genre or type of film will it be?
A film trailer must also show the audience that the film is going to be different and better than the other films in the existing genre, this means that a unique selling point is needed. The unique selling point is vital to clinching customers and viewers from other films and enabling you to sell more film watchings, this is the difference between films out at the time in the same or different genres and the diffence between films in the same genre in the long run.
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