Types Of Research (Qualitative and Quantitative )

There are two ways in which we could find more information and increase our research, this can be done by using either 'Qualitative' or 'Quantitative' methods of research.

What is Qualitative Data?

Qualitative methods are ways of collecting data which are concerned with describing meaning, rather than with drawing statistical inferences. What qualitative methods (e.g. case studies and interviews) lose on reliability they gain in terms of validity. They provide a more in depth and rich description.

What is Quantitative Data?

The term quantitative data is used to describe a type of information that can be counted or expressed numerically. This type of data is often collected in media through large samples and structured questionnaires. involving set closed questions where set answers have to be given back, allowing this to them be calculated and collected easily.

Quantitative data can be represented visually in graphs, tables and charts.



These are the comparisons of Qualitative and Quantitative Research:

Both types of methods of research will enable me to maximise the making of a film trailer and make sure that using both methods the audience is happy with the outcome.