Wednesday, 18 January 2012

Potential Target Audience

After completing the analysis of both the audience questionnaires and throughly looking at all the options available to me, a potential target audience for the film trailer that i am going to produce was able to be conducted.

Gender:

From looking at the results i have collected, you can see that in my audience questionnaire that half of the audience are males and half are females.



Analysing these results that i have conducted, i have noticed that there isn't much difference between the two genders, implying that i shouldn't just target a certain gender and the reactions of a certain target audience. I believe that the genre and individual aspects of the film trailer will be enjoyed by both genders, satisfying and meeting both gender audiences.


Age:

From looking at the results i have collected from question 2 from my audience questionnaire. You can see that most of the people from my sample audience who answered and filled in the questionnaire fit into the age group of '18-24'.



After analysing these results i have identified that a big proportion of people in the same size who answered my questionnaire also fit into the catogery '17 and under' and also '25-34' years old. Therefore i feel that although i will focus on aiming my film trailer at the audience of '18-24' which was the most popular. I still recognise that other age groups will still be interested in the film and we don't want to cancel out potential audiences by focusing on one age group solely. This has meant that i am targeting my film trailer at a wider audience range of people aged at '15-34'.

Conclusion


Gender: both males and females
Age Group: 15-34 years of age

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