The Importance Of A Film Trailer

A film trailer is important as it is a key method and technique in the marketing campaign. A film poster is important as it attracts the interest of an audience which then makes they aknowledge information about the film, drawing them into cinema. However a poster cannot create and set the excitement and atmosphere of the potential film, unlike the way that a film trailer could do so. The use of Film Trailers enables the audience to have their own opinion and experience on the film, in a way a film poster cannot, this can determine if the film is sold well or not and gaining A decent film trailer should be able to give the audience information about the film and fill the following headings:

-What is the storyline and plot of the film?
-Who are the main stars?
-What genre or type of film will it be?

A film trailer must also show the audience that the film is going to be different and better than the other films in the existing genre, this means that a unique selling point is needed. The unique selling point is vital to clinching customers and viewers from other films and enabling you to sell more film watchings, this is the difference between films out at the time in the same or different genres and the diffence between films in the same genre in the long run.

Time Plan

In year 12 there was a time plan provided which enabled me to follow it in order to complete the coursework, This year However, we have not been given a time plan, as this is now independent on us and a self reliant piece of work leaving me to have to produce it myself. Creating a time plan is a big aim of mine for making sure i include everything i will need to do and i will have to ensure that it all gets completed thoroughly.

I will have a listed and specific amount of work for each week i work on my blog and media project. This will enable myself to keep me up to date and make sure i am time keeping of everything which will mean that I keep to my deadlines and complete every aspect needed.

The Time Plan

• 16/09/11, Media A2 task is set. Form ideas
• 7/10/11, Produce the time plan, Express importance of a film trailer
• 11/11/11, Look at different genre's, film trailer deconstructions, film trailer conventions and Types of research
• 17/11/11, Quantitative and Qualitative Research, explain camera angles, techniques and movement
• 18/01/12, Target audience, ideas for film trailer, final idea
• 19/01/12, Characters, actors and actresses involved, scripting, storyboard
• 02/02/12, Storyboard, Look at different posters, produce my poster
• 03/02/12, Film footage, look at different magazine covers and produce my film magazine cover
• 5/02/12, Edit the film footage and put together the film trailer. Explain what i did and software used, techniques used.
• 9/02/12, Gain audience feedback on final project and analyse it. Complete Evaluation of whole Media A2 project.

I will be hoping to stick to this time plan as well as possible. I will have to adapt and respond to any problems or challenges i may come across on the way. This will be a skill in its self.